Tônica Antarctica introduced an exciting limited edition: the Pink Tonic, a hibiscus-flavored drink co-created with actress Taís Araújo. Known for its light, aromatic profile, the Pink Tonic elevates drinks with its unique flavor and eye-catching pink hue, designed to transform reunions into unforgettable moments.

Taís Araújo played an active role in shaping the product, from the flavor to the design of the vibrant can. The campaign, driven by the tagline #TransformeSeusReencontros, highlights the limited edition's availability online and in stores in São Paulo and Rio de Janeiro.

The visual identity, developed in the "engraved art" style, captures the brand’s essence across packaging, print ads, and social media, ensuring an engaging and sophisticated presentation.

role: illustration, key visual, and art direction.